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Are you setting your sights on that new job? Perhaps you’re ready to promote your new product or service? Whatever it is, to be effective, you need to make your pitch in just one page. These one-sheets as we call them, are an invaluable tool for use as a speaker and as a trainer. They are short but extremely effective.
While there are several things you’d need to consider when you are creating a one-sheeter, for today, we’d like to give you a couple of reasons why you’d want to use a one-sheet.
What is a One-sheet?
One-sheets (or one-sheeters) are great when you need to get the message across clearly to your audience without much effort on their part to read it all in one take. Let’s say for example you are connecting with prospects if you are in sales. You can use it as a follow-up email to those prospects. Generally, your one-sheet will have:
When do I use it?
You can use a one-sheet as part of a workbook or as a handout to your group. One-sheets are perfect to use as scripts when you are selling something. It could also be about you when you want to give someone an idea of who you are and what you do.
One-sheets can also be used when describing your product or service. Maybe you’ve got an upcoming class you’re promoting. You may have a one-sheet on each of your classes you are promoting (presentation skills, train the trainer boot-camps etc.).
So what goes on a one-sheet?
If you’ve got a product or training class to promote, or if you are following up with prospective clients.
Well there you have it, a one-sheet is great when you want to get your point across about who you are and what you do. Remember to include a picture, your UVP, objectives, contact information, why you stand out, and testimonials. It is short but extremely effective!
Discover tips and techniques for presenting your pitch in front of small or large audiences through our Presentation Skills workshop.