Technology-based learning (e-learning) is becoming rampant in the training industry for good reasons. Retention for subjects can be greatly increased with the use of interactive software like games and simulations, participant interest can be much higher than some other forms of traditional instruction, and the Return-on-Investment can be gi-normous. According to a 2002 article in Workforce magazine, Cisco Systems saw a $9 increase in productivity for every dollar spent in training for a 900% ROI. Why wouldn’t you create an e-learning platform for training?
Of course, before designing an e-learning course, you must take into consideration who is taking the course before you decide how to deliver the material.
e-learning methods include software, Internet/intranet, and now some forms of m-learning (mobile learning) like PDAs, cell phones and iPods. Family Dollar even uses the telephone for some basic training, keeping in mind that many of their employees do not have Internet access at home. But one very large consideration is the age of your audience and the generational differences they will have.
“e-learning is different for everyone,” said Becky Pluth, president and CEO of The Bob Pike Group and its e-learning training specialist at Bob Pike Group. “How they grew up, with what forms of entertainment, for example, play a huge role in how they will learn using technology.”
“What happened in history during their life span? Did victory over Japan happen? Was JFK shot? Or did Princess Diana die in a car crash? Did their family grow up listening to ‘Lone Ranger’ on the radio, watching ‘Father Knows Best’ in black and white, or doing role-playing on the Internet? What people grew up with generally becomes their most familiar and best method of e-learning.”
“If you’re creating an e-learning solution, some people, generally in an older generation want it to automatically give them a path—give them specific direction—while a younger generation wants to jump around and choose their own path,” Pluth said.
Before designing an e-learning course, Pluth suggests brainstorming ideas to use technology to hit the mark with all audiences and using group discussions to help engage those who may not be as comfortable with every form used. She also suggests using non-technology openers that apply to e-learning to get all participants involved immediately with a form of learning they’re familiar with.
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