WII-FM The Radio Channel Everyone Needs

July 18, 2024 | 11:00 AM CT

Each participant in every audience shares one thing in common, they all have the radio station WII-FM playing in their mind during your presentation. Tune in to: WII-FM (What’s in it for me?) as we turn down the static and find the frequency that syncs our users to our content.

kim zerby


Kim Zerby

Training Consultant
The Bob Pike Group