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Paid to Pay Attention
November 28, 2011By Liz Wheeler

Do you do training that relies heavily on participants paying attention to the little things? Nancy Azar uses this activity to increase awareness to details.

 I train operations folks - the type of people who need to be attentive to their surroundings, and who must develop what I call the manager's eye or the ability to take stock of the situation as they walk by. So, in a multiple-day class, I test my participants' attention to details by quizzing them on something they see every day, but may not be highlighted in the course of the class. I do this in two ways:

   To assess current levels, I strategically place something (a sign, a poster, or a notice) in a location they must pass through every day. I then offer a reward to the first person who can tell me what the sign says.

    To remind them of the importance to notice things around them, I strategically place purposefully incorrect information on something in the room. [Azar has a poster professionally made that looks just like one she posted on the first day of training; the difference is that this "new" poster has an error or change from the other.] I then tell them that something in the room has been changed and now includes a blatant error or something different than when first presented, and I reward the first to find it. I usually give them 5 minutes to look around the room to find it. If I don't, the more competitive ones keep looking and don't pay attention to what's going on in class.

 Nancy Azar is a retail trainer for Hess Corporation. This activity first appeared in Bob Pike's Creative Training Techniques newsletter.


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