Needs Analysis Method: Focus Groups
By Bob Pike Group
Your mission, whether you would like to accept or reject
it, is to create a training program for workers who are paid hourly. Focus
groups are one of the simplest and safest ways to do a needs analysis, yet so
many trainers overlook this option.
What is a focus group? It's a small group of people that
meets with the trainer face to face at one time. You use a structured guide to
ferret out the information you really want.
Because of the feeling that there
is "safety in numbers," it is usually a non-threatening situation, and you get
your data in real-time. Each response a person gives can then provide a
building block for the response after that which provides richer and more abundant
data than you might receive talking one-on-one.
You also get the give-and-take
from those in the room. If someone disagrees with an observation, you'll hear
that. Both respondents may help you get an even better 360 degree picture of
the topic as they discuss and tweak the original comment. Because of this setting
and the discussion synergy it generates, you see attitudes and issues surfacing
and being clarified.
You can also use this option in each department when
trying to determine specific foci.
This information is
adapted from the Training for Impact seminar where participants will learn 51
different ways to do needs analysis, evaluation and training transfer. For more
information on this workshop, click here.