Asked and Answered: Presentation Definitions
February 2, 2011 • By Scott Enebo
Asked: "What are the distinctive features and
differences between: Keynote presentation, conference presentations, workshops,
training sessions?"
Answered: This
is a doozy! While we can have definitions of each, the implementation can be
dramatically different. I will start with definitions for each and then add
some thoughts to tie things in.
Keynote
Presentation: delivered to set the underlying tone and summarize the core
message or most important revelation of an event
Conference
Presentations: often delivered concurrently with other sessions on a
variety of topics that support a central theme of the conference
Workshops: An
educational seminar or series of meetings emphasizing interaction and exchange
of information among a usually small number of participants. Tend to be
action/skill based (sounds a lot like a conference session though doesn't it)
Training Session:
An educational session designed around changing knowledge/skills/attitudes of
the target population
As we can see, Keynote and Training Session are the two
main categories where Presentation and Workshop might fall under
types of Training Sessions. I say might because I think that
there are times where presentations do not achieve a knowledge/skill/attitude
change and are simply events where one person does all of the talking. Training
is a process that requires not only effort from a trainer, but also from a
learner who takes an active role.
In my view, there might be more value in contrasting the
definitions for Presenter vs Trainer vs Facilitator. Each
requires a set of unique skills and each style is used in different situations,
including those definitions in your original query. It is not just that we hold
a "Training Session," but rather it is of vital importance that we think of how
that session is conducted. Within that I would even dig deeper and say that we
should really be talking about the "Participant-Centered Trainer" that fuses
content with process in a way that increases retention and better secures
learning to be transferred out of the classroom.
Scott Enebo is a
training consultant with The Bob Pike Group.