Dumb-dumb Bullets and the Purpose of PowerPoint
By Liz Wheeler
Several
months ago, a reference to the article "Essay:
Dumb-dumb bullets. As a decision-making aid, PowerPoint is a poor tool" by
retired Marine Colonel T.X. Hammes showed up in my inbox. It's an interesting
read on how PowerPoint can actually create misinformation or distraction,
instead of what was originally intended-information support. According to
Hammes, "Every year, the [United States military] services spend millions of
dollars teaching our people how to think. We invest in everything from war
colleges to noncommissioned officer schools. Our senior schools in particular
expose our leaders to broad issues and historical insights in an attempt to
expose the complex and interactive nature of many of the decisions they will
make.
"Unfortunately,
as soon as they graduate, our people return to a world driven by a tool that is
the antithesis of thinking: PowerPoint…PowerPoint is actively hostile to
thoughtful decision-making," Hammes said. Before PowerPoint, staff prepared
succinct summaries of key issues. The decision maker would read it and have
time to think about it before attending a meeting on the topic. "In contrast,
today, a decision-maker sits through a 20-minute PowerPoint presentation
followed by five minutes of discussion and then is expected to make a decision."
"Instead
of forcing officers to learn the art of summarizing complex issues into
coherent arguments, staff work now places a premium on slide building.
Slide-ology has become an art in itself, while thinking is often relegated to
producing bullets."
While
Hammes says PowerPoint has its place-information briefs, not decision briefs. "Unfortunately,
by using PowerPoint inappropriately, we have created a thought process centered
on bullets and complex charts…PowerPoint can be highly effective if used purely
to convey information - as in a classroom or general background brief. It is
particularly good if strong pictures or charts accompany the discussion of the
material. But it is poorly suited to be an effective decision aid.
Unfortunately, the Pentagon has virtually made a cult of the PowerPoint
presentation."
The
comment about the art of slide-ology stood out to Becky Pluth, BPG's vice
president of training and development and author of the upcoming Webinars with Wow Factor. How does a "rant"
on PowerPoint in the military affect day-to-day training presentations?
"The
reality is that, for every presentation, there should be a handout, AND the
slides should not contain the need to know information but rather NICE to know.
In the book Presentation Zen, Garr
Reynolds discusses how our brains can't read the slide AND listen at the same
time. Therefore what is on the slide should be visual in nature to support a
point, not be the point. Handouts should have all the need to know information
with slides that support the thought. PowerPoint appropriately is interesting
because there is no perfect in PPT. Reality is we should: reduce words, keep meaning,
be visual."
Hammes' entire article, which
appeared in Armed Forces Journal, can be read here.